A Stage Where You Can Broaden Your Potentials

Marketing Producer

NANAKA MATSUMOTO

Career

- Entered as first seat and graduated Keio University Faculty of Law, Department of Political Science.
- Joined Vision Consulting in 2022.
- Recognized as a "Goodwill Ambassador" by both the Japanese and French governments, receiving an award.
- Have been involved in external and internal public relations.
- Utilizes four languages: Japanese, English, French, and German, to carry out branding strategies, marketing strategies, and advertising planning.

What motivated you to enter the company?

1. It is because the company aims to be the "best in the world."
Since I was a child, my goal was to be active around the world. With this aspiration, Vision Consulting, which aims to be "No. 1 in the world," was very attractive to me because it matched my own goals and the direction I was aiming for.

2. I thought Vision Consulting was the company that could bring me closer to what I wanted to be quickly.
One of the people I respect is a person who has been active in Japan and the world in three areas: work, hobby, and social contribution. I would also like to become a professional in a wide range of fields and be active both in Japan and abroad. I decided to join Vision Consulting because it offers an environment where I can challenge various jobs from a young age with the aim of becoming the best in the world, and I believe that I can get closer to what I want to become in the shortest time than other companies/ministries that have given me job offers.

What is your current job?

1.Branding Strategy
Vision Consulting, with the aim of becoming number one in the world, is selecting third-party evaluation organizations globally to assess our efforts and achievements according to both Japanese and international standards.
Currently, I am primarily communicating in Japanese, German, and English with third-party evaluation organizations in Japan, Germany, Singapore, the UK, and the USA, taking full responsibility for handling all evaluation processes.
In addition, when an award is granted after the evaluation, I consider PR strategies and disseminate information about Vision Consulting's initiatives and strengths to external audiences.

I am also involved in the overall branding strategy of Vision Consulting, including reviewing the content of the website, issuing press releases, conducting customer interviews, and more.

2.Marketing Strategy and Advertising Planning
I develop marketing strategies targeting the needs of sales and recruitment by highlighting the unique characteristics of Vision Consulting. The goal is to create awareness and generate applications or project acquisitions.
Additionally, I analyze and measure cost-effectiveness to determine the most effective measures, decide on advertising media and budgets, define the target audience and consider targeting methods, and develop advertising copy by considering differentiation and direction based on positioning relative to competitors. I am involved in all aspects of advertising planning.

I am taking on a variety of tasks related to public relations, and all of my work contributes to the growth of Vision Consulting. I find great fulfillment in my daily tasks and feel motivated to contribute to the company’s development.

What are Vision Consulting's strengths?

1. An Environment Where One Can Grow
At Vision Consulting, there is a culture where we often receive feedback. Therefore, we can objectively look at our actions and quality of work. I feel that growth speed is increasing from this.

2. Work-Life Balance
At Vision Consulting, you can build a good balance of work and private time. Therefore, you can spend quality time in both at work and private.

For Job Seekers.

Vision Consulting is a place where people from various backgrounds are active, and where their individual personalities and abilities can fully grow. We look forward to the day when we can challenge various things and grow together at Vision Consulting.